Complete Milwaukee Flooring Services Installation, Replacement & Refinishing

Since 2001, Flawless Flooring has delivered reliable flooring services to Southeast Wisconsin homeowners and businesses. We back our work with industry-leading warranties and offer flexible financing options. We are certain to have beautiful flooring options to fit almost any budget. Use our online flooring estimator to get a price range estimate based on your room or home's square footage. Contact us today for a free quote on your next flooring project.

Completed Jobs

New Berlin

4.9 369 Reviews

Delafield

5.0 51 Reviews

A Wisconsin Flooring Company You Can Trust

Flawless Flooring is recognized as a top renovation company by Redfin. Explore endless options at our New Berlin and Delafield showrooms with guidance from our knowledgeable designers.

Unlike others, we never subcontract our work. Our crew consists of vetted, full-time employees to ensure accountability and peace of mind. With a fleet of vans and a team of over 20 skilled installers and refinishers, we’re equipped to handle any project.

From start to finish, you’ll have one dedicated point of contact. Our respectful teams will treat your home like their own, leaving only stunning new floors behind. Southeast Wisconsin residents trust our workmanship and attention to detail. Don’t just take our word for it - hear from our satisfied customers.

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I could not be more pleased"

We had our maple floors refinished from a light finish to a deep Jacobean. Tom was the easiest person to work with through the sales phase when we were determining what we would get done. Dave and his crew took over when we decided on refinishing. They even stayed late to provide me with samples on my flooring so I could see what looked best.

I could not be more pleased with the end product, the work this team did, and the ease of doing business with Flawless Flooring.

- Natalie K.

Exceptional customer service"

We LOVE Flawless Flooring! We have used them for several flooring projects and are never disappointed with the results. They have exceptional customer service! From Dave the owner, to Emily and Lance in the New Berlin Showroom, to the install team including all the other Dave's, they all go above and beyond on every project! We love our new LVP floors and FF ensured that everything was done right, even down to the finishing touch of the shoe molding! Highly recommend Flawless Flooring!

- Annie M.

Absolutely stunning"

The entire team at Flawless Flooring were incredibly helpful and knowledgeable. From ordering to delivery, the process was incredibly smooth. Dave answered all the questions I had in regards to the install and choice of flooring. He was more than willing to share his expertise. So glad I went with Flawless Flooring. The end result was absolutely stunning. I will be sure to return for all my future flooring needs.

- Brandon C.

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Milwaukee Flooring Services Include

Flooring Installation

Flawless Flooring takes pride in our professional in-house installation team. Unlike many companies, we exclusively employ trained and experienced in-house flooring installers. Our dedicated crew expertly installs a wide range of flooring types, ensuring outstanding results whether it’s a one-room project or complete floor replacement.

Our team of installers will handle your floor installation with the utmost care and attention to detail.

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Flooring Refinishing

Is your hardwood flooring looking dull and worn? Don’t replace it - let Flawless Flooring breathe new life into your floors with our affordable refinishing services. Our skilled team will sand, stain and apply a fresh finish, restoring the beauty and luster of your hardwood floors for impressive, long-lasting results.

Revitalize your existing hardwood floors at a fraction of the cost of a full replacement. Trust us to bring back the warmth and charm of your hardwood floors.

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Flooring Recoating

Does your hardwood floor have dull spots and unsightly scratches? Flawless Flooring’s recoating services revive your floors and restore their beauty. Our skilled technicians buff out minor scratches and scuffs, breathing new life into your existing hardwood.

We then apply two fresh coats of a durable, high-performance finish, protecting your floors from future wear and tear. You’ll enjoy the stunning look of newly installed hardwood at a fraction of the cost with our floor recoating service.

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Flooring Restoration

Has your hardwood flooring sustained significant damage? Don’t worry - Flawless Flooring has the expertise to restore your floors to their former glory. Our team will thoroughly assess the extent of the damage and provide the best solution for your floor’s condition.

In many cases, we can seamlessly patch the affected areas with new wood to perfectly match the existing hardwood floors. Our skilled technicians will work diligently to ensure a flawless restoration, leaving your floors looking as good as new and eliminating any trace of the previous damage.

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Carpet Installation and Replacement

Upgrade your home with professional carpet installation and replacement from Flawless Flooring. Our experts handle every step, from old carpet removal and subfloor preparation to precision installation of premium carpet brands like DreamWeaver, Mohawk and Southwind.

We prepare your subfloor and make sure it's level to guarantee a flawless finish. Whether you’re replacing worn-out carpet or installing new flooring in your home, our team enhances your comfort and style with free in-home measurements, expert guidance and seamless results.

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Floor Refinishing vs. Floor Recoating

Regular maintenance can’t completely prevent wear and tear on hardwood floors over time. Refinishing or recoating your floors could be the solution. Recoating addresses minor scratches and dullness by buffing and applying a new finish. Refinishing is more extensive, involving sanding the wood down to remove deeper dents and scratches before refinishing the entire surface. The process you choose depends on the condition of your floors and the desired outcome.

Recoating	Refinishing
Effective for minor scratches and dark spots	Can improve deep scratches and dents
Restores the surface of the floor	Offers the chance to change the color of your floors
Simple, cheaper process	More time-consuming and expensive process

Custom Floor Designs

Flawless Flooring knows you want your space to have a touch of personalization. Our team of skilled designers can bring your wildest flooring ideas to life with custom flooring designs tailored to your desired aesthetic. Whether you want intricate patterns, vibrant colors or one-of-a-kind textures, we have the expertise and materials to transform your vision into reality. Stop by our showroom in New Berlin or Delafield and let us craft a stunning floor to elevate the character of your space.

Popular Flooring Materials

Engineered Wood

We expertly install engineered hardwood floors, offering the natural look of real wood with enhanced durability. Our process covers subfloor prep, installation and finishing for long-lasting, beautiful new floors.

Prefinished Solid Wood

Add timeless elegance to your home with stunning prefinished solid wood floors. We ensure meticulous craftsmanship to enhance your interior spaced with the warmth and charm of real wood.

Luxury Vinyl Plank

We install luxury vinyl plank flooring for a durable and stylish flooring solution. LVP is a low-maintenance option to elevate any space.

Luxury Vinyl Tile

Achieve a sleek, modern look with luxury vinyl tile flooring. The durable and low-maintenance flooring material provides high-end aesthetics for your home. Our team precisely installs LVT for beautiful, long-lasting floors.

Laminate Flooring

For a budget-friendly yet stylish option, our professionals skilfully install laminate flooring to beautifully mimic the look of hardwood. We ensure a flawless and cost-effective installation to give your home an updated, fresh appearance.

Carpeting

Our range of carpeting options features unique textures, low-pile designs and eco-friendly options. From stain-resistant carpets to sustainable fibers, Flawless Flooring helps you achieve the perfect balance of style, comfort and durability for any room in your home or office.

Other flooring materials we install include: Porcelain Tile , Cork, Limestone.

Flawless Flooring partners with industry-leading flooring manufacturers to provide exceptional flooring solutions. We proudly offer products from trusted names like Hallmark, Provenza, Paramount, Mannington and Appalachian - all renowned for their superior quality, durability and design. Whether you’re looking for the warmth of hardwood, the resilience of luxury vinyl, the comfort of carpeting or the timeless elegance of tile, our extensive selection from top brands guarantees a flooring experience that exceeds your expectations.

How much does a new floor cost?

New flooring for a single 150 sq ft room costs between $1,050 and $3,000 on average, while a complete flooring installation for a 2,000 sq ft home can range anywhere from $14,000 to $40,000. To help Wisconsin homeowners accurately estimate their flooring costs, we offer a FREE floor installation cost calculator.

Our cost calculator provides a personalized estimate based on your desired flooring material and the square footage or dimensions of your room. Whether you’re renovating a single room or transforming your entire home, our calculator ensures you have a clear understanding of the potential costs right from the start.

See New Floors in Your Home with Our Room Visualizer

Use our free virtual room visualizer to effortlessly transform your space before committing to a new floor. Simply upload a photo of your room and watch as it comes alive with a stunning array of flooring options at your fingertips.

With our room visualizer, customize your space and explore an extensive array of wood, laminate, vinyl and tile flooring. Experiment with a variety of colors, patterns and textures to find the perfect fit for your home’s unique style. Say goodbye to the guesswork and embrace a flawless transformation with confidence.

Showing Flawless Flooring Jobs in Wisconsin

Nov 16, 2025

Jackson Cielak

5 stars on Google

We had Flawless Flooring do our basement. Every step was easy. We worked with Lance while ordering and he was very friendly and easy to work with. Jimmy did the floor, he worked quick and did an amazing job. Would recommend

Oct 17, 2025

Lauren McMillen

5 stars on Google

It was a pleasure to work with Flawless Flooring from start to finish. The project manager was communicative, thorough and very responsible. The quote was fair and the scheduling was convenient. The installer did excellent work and communicated next steps throughout the process. The operations manager answered questions and addressed any concerns. The final product is beautiful--we are very pleased with our new hardwood floors. I highly recommend Flawless Flooring!

Oct 9, 2025

Marge

5 stars on Google

Thank you to Flawless Flooring for the great work. We had our dining room floor refinished and were very pleased that we were shown several stain colors and that the options for the top finish coat were clearly explained to us. We now have an oak floor that shows the natural beautiful wood grain that I love. Everyone was knowledgeable and courteous from start to finish.

Sep 11, 2025

Chris Skerven

5 stars on Google

It’s been 6 weeks since Flawless Flooring, New Berlin, refinished my white oak plank floors in my kitchen/breakfast area from honey oak to neutral. After a few normal kitchen spills and grandkid messes, the floors look as beautiful as the day David, Flawless Flooring Refinishing Technician, left my home dust free. Thank you to the entire Flawless Flooring staff for their no pressure sales visit, prompt scheduling, revitalizing my well-loved oak floors to their hidden beauty and leaving my home dust free for a responsible price. Extremely pleased I responded to your radio advertisement and said “YES” to using Flawless Flooring.

Jul 3, 2025

Erin Weil

5 stars on Google

I am a interior designer that focuses on remodeling and new home construction. We recently purchased a property where we needed a large amount of flooring to be refinished, not only did flawless flooring have competitive pricing they did a fabulous job! I have had many floors refinished and this is my favorite yet, Thomas was and did an AMAZING job!

Feb 2, 2025

Carly Schmitting

5 stars on Google

We had new hardwood installed and existing hardwood refinished, and only fantastic experiences with both. From asking a million questions at their showroom to scheduling to installation, everyone we worked with was knowledgeable, professional, and trustworthy. Specifically, we worked with Marcus, Dave, Andy, and Jeremy. They were all fantastic to work with. Marcus especially was helpful throughout the whole process, always available, and never tried to push a sale. The whole team was also very flexible, as we changed the scope of our work a few times. We would strongly recommend working with Flawless Flooring!

Oct 10, 2024

Nurse Ninja

5 stars on Google

We contracted flawless flooring to replace carpeting in our bedrooms and basement stairs as well as change some vinyl sheet flooring to “lvt” in part of our home. The experience was fabulous from choosing flooring and getting an estimate with Marcus to the install by Chad and James. We are thrilled with how things look and they made the experience stress free and answered all our questions. James and Chad not only did a great job but were fun to work with and respected our home and cleaned up after the install. We wouldn’t hesitate to recommend them. Bill & Terri Mitchell

Flawless Flooring Project Gallery

LVP Flooring Installation in Southeast Wisconsin

LVP flooring installers in Southeast Wisconsin

Southeast Wisconsin's flooring contractors

Hardwood Floor Brick Fireplace Natural Light

Hardwood Flooring 4 Square Pattern Start

Ground Floor Hardwood Installation Windows

Ground floor Hardwood Fireplace Column Back

Ground Floor Hardwood Fireplace Column Front

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Easy financing options

We work with Momnt* to bring our customers simple, fast, and affordable financing options. Convenient monthly payments allow you to pay over time for home improvement projects. Simply answer a few questions to see if you're pre-qualified. Once pre-qualified, you’re able to view promotional financing offers with no impact on your credit score. Qualified borrowers can access up to $55,000, and there are no early payment penalties.

See if you pre-qualify today with no impact on your credit score by clicking Get Financing Today.

Get Financing

*Momnt Technologies, Inc. arranges consumer loans used to purchase goods and services from its participating merchant businesses. All loans are originated by participating financial institutions.

Have a question? CONTACT US

What are the terms of floor financing?

With our flexible financing options, you get 0% APR financing for up to 21 months. You will have the option to select monthly payment plans for terms between 6 months and 10 years.

Can I use the flooring visualizer on any device?

Yes! The flooring visualizer is accessible on computers, tablets and smartphones.

How long do new floors last?

Hardwood and tile flooring can last over 25 years, while vinyl and laminate flooring may need replacement in less than 20 years. The flooring material, the quality of installation and the regularity of maintenance all play a role in the longevity of your new floors.

Does new flooring increase home value?

Yes, new flooring can significantly increase your home’s value. The Remodeling Impact Report in 2022 stated homeowners recovered 118% of the cost of a hardwood flooring installation, and 147% of the cost of refinishing hardwood floors.

Will recoating change the color of my floor?

No, recoating won’t change the color of your floor. Recoating will only refresh the top layer of your floor’s protective finish.

Why we are the best experience in flooring

We carry ALL flooring types – hardwood, LVP, laminate, tile, carpeting
We DO hardwood refinishing – we are truly a convenient one-stop-shop
We DO all things tile – floors, showers, backsplashes
We DO everything with in-house employees – no subcontractors
DON’T take our word for it. See hundreds of customer reviews

Ready to Upgrade Your Floors? Then Let’s Get Started!

What’s It Gonna Cost?

Get a quick price range for your flooring project

Project Gallery

We take pride in our attention to detail

Room Visualizer

Upload a picture and explore over 100+ options!

Complete Milwaukee Flooring Services Installation, Replacement & Refinishing

A Wisconsin Flooring Company You Can Trust

Milwaukee Flooring Services Include

Flooring Installation

Flooring Refinishing

Flooring Recoating

Flooring Restoration

Carpet Installation and Replacement

Floor Refinishing vs. Floor Recoating

Custom Floor Designs

Popular Flooring Materials

Engineered Wood

Prefinished Solid Wood

Luxury Vinyl Plank

Luxury Vinyl Tile

Laminate Flooring

Carpeting

How much does a new floor cost?

See New Floors in Your Home with Our Room Visualizer

Flawless Flooring Project Gallery

Easy financing options

Have a question? CONTACT US

What are the terms of floor financing?

Can I use the flooring visualizer on any device?

How long do new floors last?

Does new flooring increase home value?

Will recoating change the color of my floor?

Why we are the best experience in flooring

Seeing is Believing

Ready to Upgrade Your Floors? Then Let’s Get Started!

What’s It Gonna Cost?

Project Gallery

Room Visualizer

Seeing is
Believing