Complete Milwaukee Flooring Services Installation, Replacement & Refinishing

Since 2001, Flawless Flooring has delivered reliable flooring services to Southeast Wisconsin homeowners and businesses. We back our work with industry-leading warranties and offer flexible financing options. The average cost for a complete flooring replacement in a 2,000 sq. ft. Wisconsin home is about $27,000. Use our online flooring estimator to get a price range estimate based on your room or home's square footage. Contact us today for a free quote on your next flooring project.

New Berlin 4.9 344 Reviews

Delafield 5.0 41 Reviews

A Wisconsin Flooring Company You Can Trust

Flawless Flooring is recognized as a top renovation company by Redfin. Explore endless options at our massive New Berlin showroom with guidance from our knowledgeable designers.

Unlike others, we never subcontract our work. Our crew consists of vetted, full-time employees to ensure accountability and peace of mind. With 12 vans and 20 skilled installers, we’re equipped to handle any project.

From start to finish, you’ll have one dedicated point of contact. Our respectful teams will treat your home like their own, leaving only stunning new floors behind. Southeast Wisconsin residents trust our workmanship and attention to detail. Don’t just take our word for it - hear from our satisfied customers.

I could not be more pleased"

We had our maple floors refinished from a light finish to a deep Jacobean. Tom was the easiest person to work with through the sales phase when we were determining what we would get done. Dave and his crew took over when we decided on refinishing. They even stayed late to provide me with samples on my flooring so I could see what looked best.

I could not be more pleased with the end product, the work this team did, and the ease of doing business with Flawless Flooring.

- Natalie K.

Exceptional customer service"

We LOVE Flawless Flooring! We have used them for several flooring projects and are never disappointed with the results. They have exceptional customer service! From Dave the owner, to Emily and Lance in the New Berlin Showroom, to the install team including all the other Dave's, they all go above and beyond on every project! We love our new LVP floors and FF ensured that everything was done right, even down to the finishing touch of the shoe molding! Highly recommend Flawless Flooring!

- Annie M.

Absolutely stunning"

The entire team at Flawless Flooring were incredibly helpful and knowledgeable. From ordering to delivery, the process was incredibly smooth. Dave answered all the questions I had in regards to the install and choice of flooring. He was more than willing to share his expertise. So glad I went with Flawless Flooring. The end result was absolutely stunning. I will be sure to return for all my future flooring needs.

- Brandon C.

All Reviews

Milwaukee Flooring Services Include

Floor Refinishing vs. Floor Recoating

Regular maintenance can’t completely prevent wear and tear on hardwood floors over time. Refinishing or recoating your floors could be the solution. Recoating addresses minor scratches and dullness by buffing and applying a new finish. Refinishing is more extensive, involving sanding the wood down to remove deeper dents and scratches before refinishing the entire surface. The process you choose depends on the condition of your floors and the desired outcome.

Recoating Refinishing
Effective for minor scratches and dark spots Can repair deep scratches and dents
Restores the surface of the floor Offers the chance to change the color of your floors
Simple, cheaper process More time-consuming and expensive process

Custom Floor Designs

Flawless Flooring knows you want your space to have a touch of personalization. Our team of skilled designers can bring your wildest flooring ideas to life, creating custom flooring designs tailored to your desired aesthetic. Whether you want intricate patterns, vibrant colors or one-of-a-kind textures, we have the expertise and materials to transform your vision into reality. Stop by our New Berlin showroom and let us craft a stunning floor to elevate the character of your space.

Popular Flooring Materials

Flawless Flooring partners with industry-leading flooring manufacturers to provide exceptional flooring solutions. We proudly offer products from trusted names like Hallmark, Provenza, Paramount, Mannington and Appalachian - all renowned for their superior quality, durability and design. Whether you’re looking for the warmth of hardwood, the resilience of luxury vinyl or the timeless elegance of tile, our extensive selection from top brands guarantees a flooring experience that exceeds your expectations.

How much does a new floor cost?

New flooring for a single 150 sq ft room costs between $1,050 and $3,000 on average, while a complete flooring installation for a 2,000 sq ft home can range anywhere from $14,000 to $40,000. To help Wisconsin homeowners accurately estimate their flooring costs, we offer a FREE floor installation cost calculator.

Our cost calculator provides a personalized estimate based on your desired flooring material and the square footage or dimensions of your room. Whether you’re renovating a single room or transforming your entire home, our calculator ensures you have a clear understanding of the potential costs right from the start.

See New Floors in Your Home with Our Room Visualizer

Use our free virtual room visualizer to effortlessly transform your space before committing to a new floor. Simply upload a photo of your room and watch as it comes alive with a stunning array of flooring options at your fingertips.

With our room visualizer, customize your space and explore an extensive array of wood, laminate, vinyl and tile flooring. Experiment with a variety of colors, patterns and textures to find the perfect fit for your home’s unique style. Say goodbye to the guesswork and embrace a flawless transformation with confidence.

Floor Installation Financing

Flawless Flooring offers affordable financing plans through our partnership with Enhancify, allowing you to pay for high-quality floor installations over time with manageable monthly payments. Get pre-qualified for a floor replacement loan up to $100,000 with a soft credit pull to avoid impacting your credit score. On average, our customers' finance plans fall around $50,000, making stunning new floors an achievable reality.

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Showing Flawless Flooring Jobs in Wisconsin
Jul 12, 2024
Uwe Karsten Brunn
5 stars on Google
Flawless Flooring is fantastic! Their work is really flawless! Jimmy is a perfectionist. He did our laminate flooring and also installed wood planks in our hallway to match up the hardwood flooring we found under our carpet in the living room. So then we had to switch from laminate to putting on a new finish on the hardwood flooring we didn't expect to find. then they even matched the color of our kitchen flooring to the hallway and living room. If you didn't know it, you would think it's all the same flooring! Flawless Flooring was great in fulfilling our changes and our needs for a reasonable price! If we take out the carpeting in the bedrooms, we would take Flawless Flooring again! Highly recommended!
May 16, 2024
Dana Meredith
5 stars on Google
I was so pleased with the process and results I received from working with Flawless Flooring. They sanded and refinished the living and dining room floors in my 1951 home and they look fantastic. Marcus did a careful initial consult and estimate and Dave checked in at the start and end of the job. Jake and Shawn did the floors and they were great - professional, efficient and patient as I debated stain color. They left the site as clean as possible. The whole experience was easy and I would highly recommend Flawless Flooring for your flooring needs.
Apr 17, 2024
John Kuenzle
5 stars on Google
We bought our 1929 house in 1984 and after 40 years and 4 kids we decided to have most of our floors redone. Dave came over and helped us decide what stain to use with our maple and oak floors. We were out of town for 3 weeks but gave them access and Dave sent us progress photos. Overall are very pleased with the results and can’t wait to get our furniture moved back in. Great work everyone!
Feb 29, 2024
N/A
5 stars on Google
We are extremely pleased with our new floor from Flawless Flooring. We had a new LVP floor installed over our old maple floor, which just wasn’t withstanding the daily rigors of three German Shepherds. The floor itself is quite beautiful, and we were very impressed with the workmanship and professionalism of all involved, specifically James, Mauricio and Marcus. We highly recommend Flawless Flooring!
Dec 5, 2023
The Pausha’s
5 stars on Google
Ken was great to work with. He was very helpful and patient as we picked out our flooring. The workers at Flawless did an excellent job in laying the new flooring. They were also considerate and very professional and they understood our time constraints to get the project done timely. We are extremely satisfied with how the flooring looks.
Aug 17, 2023
Natalie Kaufman
5 stars on Google
We had our maple floors refinished from a light finish to a deep Jacobean. Tom was the easiest person to work with through the sales phase when we were determining what we would get done. Dave and his crew took over when we decided on refinishing. They even stayed late to provide me with samples on my flooring so I could see what looked best. I could not be more pleased with the end product, the work this team did, and the ease of doing business with Flawless Flooring.
Apr 11, 2023
Rachel Chard
5 stars on Google
I enjoyed working with Flawless Flooring from start to finish. We had 4 different types of hardwoods in the house including a cherry wood that we were trying to make look more seamless. Dave came out to provide an estimate, listened to my goals, and discussed possible options. He was nice, professional, and had great communication. They had a cancellation and were able to fit us in immediately. They even worked through the weekend to finish up within the timeline provided. Andy and his crew worked hard and were very efficient throughout the process but their customer service really shined when it came time to choose a stain. They sampled several stains for me and discussed all my options while providing their professional opinion. I never felt pressured or like I was wasting their time. It was clear they wanted their customer to be happy with the results. And I certainly am. We ended up doing two different stains for the original quoted price and the results speak for themself. If you are looking for a company that can work with cherry floors or just looking to refinish any hardwood floors, I highly recommend Flawless.

Have a question? CONTACT US

Have a question? CONTACT US

What are the terms of floor financing?

With our flexible financing options, you get 0% APR financing for up to 21 months. You will have the option to select monthly payment plans for terms between 6 months and 10 years.

Can I use the flooring visualizer on any device?

Yes! The flooring visualizer is accessible on computers, tablets and smartphones.

How long do new floors last?

Hardwood and tile flooring can last over 25 years, while vinyl and laminate flooring may need replacement in less than 20 years. The flooring material, the quality of installation and the regularity of maintenance all play a role in the longevity of your new floors.

Does new flooring increase home value?

Yes, new flooring can significantly increase your home’s value. The Remodeling Impact Report in 2022 stated homeowners recovered 118% of the cost of a hardwood flooring installation, and 147% of the cost of refinishing hardwood floors.

Will recoating change the color of my floor?

No, recoating won’t change the color of your floor. Recoating will only refresh the top layer of your floor’s protective finish.