Armstrong Flooring is available at Flawless Flooring for homeowners and contractors across Wisconsin. As a trusted local retailer, we make it easy to explore Armstrong’s high-performance flooring options with guidance from our experienced team. Whether you're upgrading a single room or redoing your entire space, you’ll find personalized service and durable solutions built to last.
Armstrong Flooring has been a leader in resilient flooring for over a century and is known for combining innovative design with everyday durability. Their Alterna collection offers the beauty of natural stone with the comfort and performance of engineered tile, making it a popular choice for active households. Armstrong’s focus on practical, stylish solutions makes them a go-to brand for modern and traditional interiors. With a wide range of colors, patterns and textures, Armstrong products deliver long-term value without sacrificing visual appeal.
Armstrong’s Alterna collection brings the look of stone, slate and ceramic to spaces where comfort and warmth matter most. Engineered tiles are softer underfoot than traditional hard surfaces, making them ideal for kitchens, bathrooms and entryways. Alterna stands up to everyday wear, moisture and messes — perfect for busy homes with kids or pets. With a wide range of colors and realistic textures, Armstrong flooring works well in contemporary and classic designs. Homeowners love the mix of visual depth and easy maintenance across every room.
Armstrong flooring performs well through Wisconsin’s changing seasons, from freezing temperatures to summer humidity. The Alterna collection resists cracking and moisture, making it a dependable choice for basements, kitchens and bathrooms. Its softer surface adds warmth and comfort, especially in cooler months. Wisconsin homeowners appreciate Armstrong Flooring’s durability, style and low-maintenance design.
Flawless Flooring provides expert services tailored to Armstrong products, from installation to long-term care.
We install Armstrong flooring with precision, offering layout guidance to complement your home’s architecture and daily flow. Whether remodeling a single room or designing a full home update, we help you get the most out of the Alterna collection.
Our team offers buff and recoat services to keep your Armstrong floors looking clean and consistent. While Alterna doesn’t require refinishing like hardwood, light surface maintenance can revive its original finish and extend visual appeal.
From cracked tiles to minor surface damage, we restore Armstrong flooring with exact-match materials and expert craftsmanship. You’ll get a seamless finish without replacing more than you need.
Explore Armstrong flooring in person at our showrooms in New Berlin and Delafield. See full-size Alterna samples up close, compare textures and get one-on-one guidance from our experienced team. Whether starting a new project or finalizing a selection, we’ll help you find a design for your style and space. We proudly serve homeowners, contractors and designers across Southeast Wisconsin. Visit us today or contact us for more information.
Flawless Flooring proudly serves Milwaukee, Waukesha, New Berlin and nearby Southeast Wisconsin communities with trusted flooring solutions and personalized service. As a locally owned business, we take pride in helping Wisconsin homeowners choose flooring built for both comfort and long-term value.
Ready to upgrade with Armstrong flooring? Contact Flawless Flooring LLC today to schedule a free estimate and explore your options.